23
Focus Group Report
Executive Summary
On Monday, January 30, 2023, ISI Consulting hosted a focus group from 11:30 AM to 12:30 PM at the
Freeman Learning Center in partnership with Aiken County First Steps. Elizabeth Carpenter of ISI
Consulting met with parents currently participating in a First Steps program to ascertain their thoughts
and opinions on the work of Aiken County First Steps as well as to identify windows of opportunity for
improvements to early childhood development in Aiken County. A total of eight mothers and two Aiken
County First Steps employees participated in the focus group voluntarily. The eight mothers were paid
$30.00 cash per person for their time.
The major findings from this focus group were as follows:
Quality daycares are inaccessible.
All focus group participants agreed that they had problems finding quality childcare in Aiken County.
“They’re horrible,” remarked one participant. Another said, “I’m going to say they are babysitting. At the
end of the day, don’t put development on the sign, if that is not what you are working on with my child.”
One mother disagreed with those sentiments, stating she had found a childcare care facility that she and
her child loved; however she further informed the group that she can only send her child to said childcare
program for three half-days a week due the cost. The focus group also found agreement that the good
childcare opportunities price out a lot of families with their cost, leaving subpar places to choose from
that have openings or accept ABC vouchers. The increased cost of living is making this problem worse for
some mothers who are noticing increasing prices to childcare. “Everybody is dealing with the increase in
gas, but no one is getting paid more. They have been saying they were going to raise the minimum wage
for a while now, but they haven’t,” shared on participant.
Members of the focus group with older children noted that this problem with childcare was not as bad
with their previous children. With mothers having gaps of two years to over 15 years between kids, these
moms identified the increased expectations of kindergarteners and staffing shortages as key problems
lowering the quality of daycare centers. Parents with larger gaps between children reported their younger
child being responsible for knowing more than their previous kids did by age five. This means it is more
important that the people working with children aged birth-to-five are trained to do so. The majority of
moms, regardless of children’s birth order, also reported staffing shortages at childcare facilities. They
believe this is due to the low salaries which further pushes away good candidates from these jobs. Thus,
Aiken County is left having understaffed daycares operated by underqualified and underpaid employees.
Aiken County needs more child-centric resources.
Participants of the focus group all reported wanting more resources in Aiken County for their children. As
one mother said, “We should not have to be driving to Augusta for everything.” When asked to rank the
resources of Aiken County, not a single participant ranked them above a two. Everyone said either a zero,
one, or two. This was due to the lack of things available or known about. The types of resources parents
were looking for varied, but all fell into either health or recreational services. While parents were mostly